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The authors of the Amazon Best Seller “42 Rules for 24 Hour Success on LinkedIn” Chris Muccio & Peggy Murrah are at it again!  This time they have gathered 15 leading experts and opinion leaders to deeply explore the topic of digital business growth in the CR3 Video Series.

Business as we once knew it, has changed. Marketing what you do, what you offer, is no longer only a matter of placing an ad in the local newspaper. It takes savvy, sound bites, strategy, and skill to capture the attention of your target audience these days.

The series is called CR3 for “More Customers, Revenue & Results.” This is not just a catchy tagline. It is what business owners and entrepreneurs have been lacking, been wanting, and what they currently need. And now, it is precisely what you learn in this digital, educational training program.

What you don’t know about doing business in this digital age will hurt your bottom line.

Let’s consider the 80/20 rule.  In terms of digital insight, most of us depend on what we’ve been haphazardly exposed to as the basis for our business growth.  That’s the “80 percent.” This is risky considering the 20% you don’t know is potentially worth hundreds of thousands, if not millions, in lost revenue. This CR3 series really digs into that missing 20% to provide you with insights you need for your business now!

Why consider this? Simple. You can afford a $197 dollar investment toward more customers, more revenue, and more results. You cannot afford to fail at successfully marketing your business!

During the video series, you will learn:

  • Over 100 tips to gain more web traffic, leads, save money and grow your business
  • How to avoid common mistakes that plague the majority of digital marketing efforts
  • Time saving techniques to significantly reduce the time you spend executing your strategies
  • The steps necessary to quickly increase your digital effectiveness
  • The success stories of more than a dozen companies
  • How to become a thought leader in your specific business vertical and much more!

The goal of the CR3 Summit is to shift the business discussion and digital growth strategies forward by five years. Meaning, we want the conversation between business owners that will be happening five years from now to happen now.

Only $297
for the videos, audio MP3s, written transcripts, plus our Crash Course Notes of the entire conference.
Add it your success library today!

Click on a photo to read the speaker's bio

What was CR3?

It was a unique virtual summit of 15 experts who provided exclusive insight across 3 days to help you generate MORE Customers, Revenue and Results for your business.

This level of instruction and comprehensive content is seldom (if ever) offered during a virtual event – and NEVER for FREE! The CR3 Virtual Summit was packed with MORE advice, tips, strategies, examples, facts and information than you could get anywhere else over the course of 3 days.  You’ll be privileged to learn from our line-up of experts and receive the tactics these experts consistently use to realize the kind of ROI that sets them apart from all the rest –giving you the same edge in marketing your own business.

Here was the schedule of Presenters

DAY ONE: Vince Gelormine, Lorraine Ball, Kris Gilbertson, Jay Berkowitz and Margie Fisher
(Pay Per Click, Content Marketing, Podcasting, Social Media)

DAY TWO: Wendy Stevens, Gary Barnes, Mitchell Levy, and Des Walsh
(Guerrilla Marketing to Women, Using Adversity, Generating Engagement Thought Leadership, LinkedIn Company Pages)

DAY THREE: Dr. Frumi Barr, Cindy Kraft, Gaida Zirkelbach, Susan Harrow, David Burns, and HubSpot
(Business Growth, LinkedIn Groups, Legal Issues in Digital Marketing, Using Sound Bites, Exit Strategies, Lead Generation)

Who should purchase the digital package?

Anyone that wants to get a powerful, tangible education on how to empower themselves to be more effective in generating business growth through today’s digital world.

What will I learn?

Take a look at these questions.  If you answered YES to all of them, you are doing great and could use this as a refresher… BUT for the rest of us, you will be literally be receiving an Executive Education for free.  Consider the following:

  • Do you want to learn how to avoid the 6 common mistakes with Pay Per Click and save money?
  • Do you know the ultimate 4-step content strategy that every business should follow?
  • Do you know the #1 reason that your business must be on Google+?
  • Are you currently increasing your time to engage with your audience by 30X? Do you know how?
  • Is your business social media working for you?
  • Are you happy with you existing web traffic?
  • Are you maximizing the amount of leads you are bringing in from your web traffic?
  • Are you effectively nurturing and relationship building with every lead you attract?
  • Do you understand how “Thought Leadership” can drive you to new levels of business growth?
  • Do you know who the biggest demographic of purchasers are on the web?  Do you know how to tap into them?

If you have never seen the value of adversity - never used LinkedIn Company Pages - have concerns about what legal issues could potentially threaten your business - or – are wondering about exit strategies for leaving your business … You will want to purchase this digital package for your education library.

Is CR3 short for something?

Yes – the goal of the conference was to help you generate 3 things – Customers (C), Revenue and Results (R) and it happens across 3 days, hence the name CR3!


Cindy Kraft
How to Use a LinkedIn Group to Create Deep Engagement and Conversion

Cindy Kraft is America’s leading Career & Personal Brand Strategist for Chief Finance Officers and Corporate Finance Executives with 16 years of experience. Cindy partners with clients to help them understand their marketability, clearly articulate their value, and position themselves as the clear and compelling choice.

Her clients are among the top echelon of finance gurus who understand their unique status requires unique packaging. A typical senior-level finance executive spends so many hours working in his job that he has, by necessity, shelved managing his career.

Her client list includes CFOs of private and public corporations, private equity firms, and not-for-profit organizations as well as other visionary and accomplished senior-level finance executives seeking to position themselves for those $150,000+ coveted leadership positions.

What you'll learn
  • Understand how to build a community of a difficult to reach target audience and engage them with sustained value
  • Learn what it takes to start a LinkedIn group, grow it, moderate it and evolve with a changing landscape
  • Identify the multiple elements to a conversion and how they build on each other
  • Recognize what is necessary to find communicate and connect with your target audience
  • Become familiar with the benefits that a LinkedIn group manager provides you

Jay Berkowitz
Pinpointing the most effective path for businesses to use social media

Jay is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty five years of marketing experience, Jay has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Jay is the author of The Ten Golden Rules of Online Marketing Workbook, and the Founder and CEO of TenGoldenRules.com, an internet marketing and consulting business based in Boca Raton, Florida. He was the lead Subject Matter Expert and program faculty member for the University of San Francisco Internet Marketing Course and he is the host of the Ten Golden Rules of Internet Marketing Podcast.

He has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.

What you'll learn
  • Learn why Google+ needs to be part of your business marketing
  • Overcome your time constraints by following his model of "cascading content"
  • Understand why the "3 Eís" of social media are the most important part of your social media foundation
  • Conceptualize where the future of social media interaction is headed, ponder what it means for your business and prepare you to stay ahead of the curve
  • Learn how other businesses are successfully growing through using various social media sites

Des Walsh
Tapping Into a Hidden Gem in Digital Marketing, the LinkedIn Company Page

Des Walsh is an inveterate connector of people, with a long standing involvement in the digital economy. He is a business coach, social media strategist and LinkedIn expert. 

Des has had his own consulting and coaching business for over 20 years, following a successful public service career, during which he held senior positions in government policy development and program management. 
He started blogging in 2003 and in 2005 co-authored the recruiters' guide, LinkedIn for Recruiting. He established the LinkedIn Bloggers Group in 2005 and is the originator of the 30 Day Linking Blitz and owner-manager of the 30 Day Linking Blitz Group on LinkedIn

Des is passionate about helping business owners acquire the knowledge and skills they need to lead their businesses in the new social business environment. He has been a frequent speaker on social media and business blogging, in Australia, the USA and China. 

His LinkedIn profile is at http://linkedin.com/in/deswalsh

What you'll learn
  • Implement a LinkedIn Company page effectively with your marketing strategy
  • Pursue 3 ways to grow the amount of followers to your Company page
  • Understand the 4 ways a Company page creates engagement with 4 distinct audiences and how to maximize this engagement
  • Implement a roadmap for using the Company page in your business policies
  • Learn how other businesses are successfully growing through using LinkedIn Company Pages

Dr. Frumi Rachel Barr
The Simple Secret to Growth and Sustainability

Frumi has long been a CEO Coach, Confidante and Mentor. The CEO’s team likes to call her, their “corporate shrink”.

Frumi is truly an entrepreneur having started and run 5 entrepreneurial adventures prior to starting The Frumi Group of Companies. She has a wealth of experience having been a CEO who survived being in the trenches herself. Her “WHY” (her purpose) is creating a safe environment for leaders and their teams to talk about the tough issues that matter most to build profitable and sustainable organizations.

Frumi has taken her business to a new level by recently introducing CEO Virtual Roundtables, for CEOs who are frustrated by having to have all the answers themselves and want to have their own personal advisory board.

She is the author of a CEO’s Secret Weapon: How to Accelerate Success. The book was ranked top business book of 2012 by ExecRank and has a forward by her colleague Simon Sinek, international author of best-selling Start with Why.

What you'll learn
  • Address the top five challenges EVERY business leader faces
  • Learn how other big and small businesses embraced these top five challenges
  • Handle high stakes conversations in a simple, effective manner
  • Align your personal "WHY" with your business to create incredible engagement with your employees and customers
  • Understand subtle, yet powerful insight that they donít teach in MBA programs


Gaida Zirkelbach Zirkelbach

Gaida is a business, technology and Internet attorney. She provides general strategic advice, drafts and negotiates a wide range of commercial agreements, and has vast experience working with companies in the technology and digital media fields. Gaida makes it a priority to understand her clients’ business, so she can provide meaningful and practical advice for day to day and big picture questions.

Gaida guides her clients from the start-up stage to an exit event, and everything in between. She excels at finding opportunities and managing risk within a client’s high growth stage. Gaida has negotiated deals with technology and Internet industry leaders including the largest online media properties and Fortune 500 companies. Super Lawyers, Florida Trend Legal Elite and the South Florida Legal Guide have recognized Gaida as an “Up & Comer.” She has been quoted and featured on television and in televised online courses, as well as within publications such as the National Law Journal, E-Commerce Times, Florida Trend magazine, the South Florida Business Journal, and the Miami Herald. She is also interested in online marketing and has been on the board of the South Florida Interactive Marketing Association for years, previously serving as vice president.

When she’s not helping her clients, Gaida enjoys spending time with her husband and two young sons, cooking, training for the next 5K and doing yoga.

What you'll learn
  • Understand 3 of the biggest legal concerns that business owners should be aware of in this digital age
  • Overcome some of the common problems that firms currently encounter when setting up their business
  • Learn about problematic areas that business owners should be implementing policies to address
  • Deal with negative comments online and protect your reputation
  • Learn from legal horror stories so you can avoid mistakes made by other businesses

Gary Barnes
Engaging Adversity to Propel Business Growth

Gary Barnes is a global premier business, money and relationship coach; an author, and an international speaker. He is the founder of MaxLife International, dedicated to helping people create wealth in all areas of life.

Gary believes anyone can lead an empowered life, no matter what their circumstances are. He has built three successful businesses from the ground up. To do this, he developed principles and tools that helped him increase his business 2000% over a three-year period.

He also understands dealing with adversity – he has fought life- threatening illness and won. He believes that your worst day is the day you meet the man or woman you could have been. It’s a choice. That’s why he’s dedicated his life to helping people maximize their lives and their businesses through workshops, teleconferences and individual coaching. His mission in life is to make a difference and to empower everyone he connects with.

What you'll learn
  • Overcome adversity and turn it around to a business benefit
  • Create engagement by preparing for adversity and effectively reacting once it is recognized
  • Understand why adversity is necessary for growth
  • Follow a four step path to recognize adversity and harness it
  • Address your adversity by listening to the inspiring story he shares about his own situation

David Burns
Maximizing the Value When You are Ready to Sell Your Business

David is a founding partner of Cross Keys Capital, LLC.  It is a middle market investment bank that has completed over 60 transactions since inception.  The firm has concentrated exclusively on providing investment banking services to middle market companies across the United States.  In February of 2012, David started the firm’s private equity practice, Ryan Taylor & Company.

Prior to founding Cross Keys Capital David held senior level positions in a number of companies including the chief financial offer of two public companies; one in the alternative energy space and one in the VoIP telephony space.

David began his investment banking career with Goldman Sachs and Company.  During his five year tenure at Goldman Sachs, he worked on numerous transactions with both public and private companies. The client companies were seeking Goldman’s expertise in a wide range of disciplines from M&A to private equity to fixed income securities.  Prior to Goldman, David was a Certified Public Accountant with Ernst and Young. He is a graduate of the University of Tennessee, Knoxville and holds an MBA from Vanderbilt University’s Graduate School of Business. 

What you'll learn
  • Understand the types of resources you need when selling your business
  • Prepare multiple ways for to increase your business value, even if you are not yet ready to sell today
  • Recognize the "best" and "worst" times to try and sell your business
  • Gain an understanding as to how your business is being valued in the market
  • Communicate to your most valued customers and employees when you prepare to sell your business

Kris Gilbertson
Podcasting, explosive tactic for awareness IF you know how to use it.

Kris Gilbertson is the Founder of the LifeStyleAcademy.com, Host of the LifeStyle Entrepreneur Podcast, Author of Podcasting for Profit, Positioning, and Promotion, and creator of the popular Podcasting Pro System.

She is the #1Leading Woman Expert in the world on how to partner with iTunes and be Discovered by your own world class podcast.

Her clients praise their podcast enables them to reach their ideal customer, create a thriving tribe, increase their traffic to their website from over 40%-5000% and do what they love by simply using the power of their voice.

To book Kris as a speaker for your next event or to learn how to partner with her, please contact her at: http://lifestyleacademy.com/contact

What you'll learn
  • Become an "instant expert"
  • Tap into a very powerful engagement opportunity. Did you realize you have 90 seconds to grab someoneís attention (a LIFETIME in marketing). Kris explains this phenomenon.
  • Understand the "new SEO" Ė podcasting allows you to rank for keywords
  • Get in front of an affluent audience with money &ability to make quick purchasing decisions regardless of if they are in front of a computer or on-the-go.
  • Learn how other businesses are successfully growing through using Podcasting

Lorraine Ball
Providing Actionable Insights for You to Leverage Content Marketing

As Creative Director of Roundpeg, Lorraine is typically at the center of the managed chaos that is life in a small business. She takes pride in being the round peg who refuses to fit into a square hole.

After more than 20 years in corporate America, including executive-level positions at Carrier Corporation and Conseco,  Lorraine tired of red tape and the one-size-fits all mentalities.   Today, she and the crew at Roundpeg specialize in marketing strategy, web design and social media. Check out their activities at Roundpeg.biz

When she’s not in the little white house, Lorraine can be found at an off-beat art show or theatrical performance. She loves the weird and wacky world of underground art so much, she sits on the board of the Indy Fringe Theater. She also creates her own art by taking long walks with her camera. To see her art visit LorraineBall.com.

 She has a BA from Queens College, City University of NY, and an MBA from the University of Texas at Dallas.

What you'll learn
  • Overcome the 2 major challenges that most people overlook when creating content
  • Identify the 4 key ingredients needed to implement an effective content marketing strategy
  • Repetitively follow very simple ways to extend the life of your content?
  • Conceptualize where the future of content marketing is headed, what it means for your business and prepare to stay ahead of the curve
  • Learn how other businesses are successfully growing through using their use of content marketing

Margie Fisher

Margie Zable Fisher is the president of Zable Fisher Public Relations, a public relations firm focused on helping small businesses.

In the over 12 years she has had her business, Margie has helped hundreds of professionals, small and medium-sized business owners and managers achieve positive results.

Margie and her team have helped clients land many national publicity placements, including USA Today, O Magazine, The Wall Street Journal, The New York Times, The Associated Press (AP), the Today Show, Good Morning America, CNN, CNBC, People StyleWatch, The Boston Globe, The Los Angeles Times, Inc. Magazine, Money Magazine, Kiplinger’s, Entrepreneur Magazine, More Magazine, Redbook, Woman's World, Daily Candy and many others.

Originally from New Bedford, MA, Margie, her husband David and daughter Zoe, live in Boca Raton, Florida.

What you'll learn
  • Learn where an how to use Call To Actions in your LinkedIn Profile
  • Understand the 5 places to use keywords on your LinkedIn Profile
  • Implement the @ function in LinkedIn to create awareness
  • Prepare your LinkedIn Profile for Lead Generation

Mitchell Levy
Building Thought Leadership to Increase Your Credibility & Visibility

Mitchell Levy, CEO, Happy About® is a strategist, educator & prognosticator helping companies succeed by putting tools in the hands of corporations and individuals to allow them to create their own success. Books are his latest and most powerful toolset.

He is a frequent media guest and a popular speaker, lecturing on business and management issues throughout the U.S. and around the world. He has started 13 companies/joint ventures since 1997 and has provided strategic consulting to over 100 companies.

What you'll learn
  • Understand how thought leadership creates one of the deepest forms of engagement in the digital world
  • Build a strategy to pursue becoming a thought leader and begin to dramatically alter the way you do business online
  • Learn where to start simply in your pursuit of thought leadership
  • Select from 3 separate models to easily pursue a thought leadership strategy
  • Leverage the power of thought leadership in your organization even if you donít want it to be you

Vince Gelormine
Driving Immediate Web Traffic through Effective Use of Pay per Click (PPC)

Vince Gelormine is a serial entrepreneur, multi-business owner as well as a PPC and longtime Internet Marketing Expert. Way back in 1996 he authored Guerilla Web Strategies, the first book ever published that totally focused on marketing your Web site.  Prior to that, in 1995 he wrote The Internet Marketing BlackBook which was featured as the 8-page book bonus in the May 1995 issue of Success Magazine. In 1993 he co-founded South Florida’s first Internet marketing consulting firm.

Vince is CEO of WebPromote, a PPC and Internet Marketing firm that focuses on advanced web site lead generation and sales conversion strategies using PPC, Web Site Conversion Optimization, email follow up sequences and other tactics.

What you'll learn
  • Use PPC to drive immediate traffic while generating a positive ROI (i.e. cash flow)
  • Stop throwing away money on PPC. Vince will explain which type of sales offerings work best with PPC and which donít.
  • Identify multiple sites besides Google Adwords that offer PPC opportunities to reach specific audiences
  • Overcome previous experiences of using PPC which generated limited or no results. Vince will dig into what you should do differently.
  • Learn how other businesses are successfully growing through using PPC

Wendy Stevens
Guerrilla Marketing To Women Ė Engaging their web-based purchasing power

Wendy is a powerful, dynamic speaker, and popular trainer, as well as a championship coach and mentor. Her fast-paced, authentic style will not only inspire your audience, which will leave empowered knowing they can overcome their own personal obstacles to double their productivity, sales to catapult their results!

Recognized as one of the top income earners in the Direct Sales Industry, Wendy has been showcased as a speaker and trainer as a multiple 7 figure internet entrepreneur. Wendy has assisted thousands of people tripling their productivity at work, sales and marketing as well as launching their own successful businesses.

What you'll learn
  • Crush it with Video Marketing! How? You really need to listen to her insights
  • Use powerful tips to convert more sales with video
  • Use Video to crack page 1 of Google
  • Implement a low-cost video "studio" and follow a simple path to generate engaging 60 second videos
  • Learn why your marketing to women needs to be different then to men

Susan Harrow
Sound Bites - Communicate and Convert More Business

Susan Harrow, top media coach and marketing expert, whose clients include everyone from rock stars to celebrity chefs to CEOs of Fortune 500 companies, as well as entrepreneurs, coaches, consultants, speakers, and authors. She shows clients how to double or triple their businesses with PR by using sound bites effectively.

For the past 23 years, Susan Harrow been the brains + heart behind Harrow Communications, and is also the author of Sell Yourself Without Selling Your Soulģ (HarperCollins) and a regular contributor to The Huffington Post and Psychology Today. She's helped clients shine as guests on CBSí 60 Minutes, Oprah, Good Morning America, The Today Show, Fox News, Bill OíReilly, Larry King Live, The Food Network, Howard Stern, CNN, C-SPAN, PBS, NPR . . . and hundreds of print + online publications, including TIME, WIRED, USA Today, The New York Times, The Wall Street Journal, Inc., Forbes, Parade, People, O, Vogue, Vanity Fair, Bazaar, Self, Mademoiselle, Redbook and Seventeen. You may know her as the "Go To Girl" for getting on Oprah. What you might not know about her is that she was almost sold into slavery to a Bedouin Sheik in Israel for 10 camels and a mule.

What you'll learn
  • Use sound bites to help your company stand out from your competition and communicate effectively with your target audience
  • Understand what a sound bite is and how it is a very powerful tool for business growth
  • Follow a simple path for creating, testing and refining sound bites for your business
  • Recognize what a sound bite does and where it fits inside of your business communication flow
  • Learn how other businesses are successfully growing through using sound bites